Privacy Policy

Introduction

Double Potion Software (“we”, “us”, or “our”) operates https://doublepotion.com (the “Site”). This Privacy Policy describes what information we collect when you visit the Site, how we use it, who we share it with, and the choices and rights you have over it. By using the Site you agree to the practices described below.

Information we collect

We collect information in three ways.

Information you provide

• Messages you send us, for example when you contact us by email.
• Information you submit through forms, surveys, or feedback channels.

Information collected automatically

• IP address, approximate geolocation derived from it, and Internet service provider.
• Browser type and version, operating system, device type, and screen resolution.
• Referring URL, pages viewed, time spent on pages, clicks, scrolls, and exit pages.
• Date and time of access, and session identifiers.

Information collected through cookies and similar technologies

We and our partners use cookies, local storage, pixels, and similar technologies to recognize your browser, remember your preferences, measure performance, and deliver advertising. See the Cookies section below for details.

How we use your information

We use the information we collect to:

• Operate, maintain, and improve the Site and its content.
• Analyze site traffic, performance, and user behavior in aggregate.
• Provide relevant game guides, statistics, and editorial content.
• Display and measure advertising, including personalized ads where permitted.
• Respond to inquiries and provide customer support.
• Detect, prevent, and address technical issues, fraud, and abuse.
• Comply with legal obligations and enforce our terms.

Legal bases for processing (EEA/UK visitors)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases:

• Consent for non-essential cookies, personalized advertising, and analytics that require it.
• Legitimate interests for operating and securing the Site, measuring aggregate performance, and improving our services.
• Legal obligation when required to comply with applicable laws.

You may withdraw consent at any time through your browser settings or our cookie controls.

Third-party services

We use the following third-party services. Each operates under its own privacy policy, and we encourage you to review them.

• Google AdSense for advertising delivery, measurement, and (where consented) personalization.
• Google Analytics for website traffic analysis and user behavior tracking.
• Google Tag Manager for managing and deploying tracking and marketing tags.
• Microsoft Clarity for user behavior analysis, including heatmaps and session recordings.
• Microsoft Advertising for targeted advertising and campaign performance analysis.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session recordings to improve and market our services. Website usage data is captured using first and third-party cookies and other tracking technologies. For more information, visit the Microsoft Privacy Statement.

Google AdSense

We use Google AdSense, an advertising service provided by Google LLC, to display advertisements on the Site. Google and its partners use cookies and similar technologies to serve ads based on a user's prior visits to this website or other websites.

• Google uses the DoubleClick DART cookie and other identifiers to serve ads to our users based on their visits to our Site and other sites on the Internet.
• Third-party vendors, including Google, may use cookies to serve ads based on a user's prior visits to our Site or other websites.
• Users may opt out of personalized advertising by visiting Google Ads Settings.
• Users may also opt out of some third-party vendor's use of cookies for personalized advertising by visiting aboutads.info or, for users in the EU, youronlinechoices.eu.

For more information about how Google uses data when you use our partners' sites or apps, see How Google uses information from sites or apps that use our services.

Cookies

Our website uses cookies to enhance your browsing experience and provide personalized features.

Types of cookies we use

• Essential. Required for basic website functionality such as navigation and access to secure areas.
• Performance. Help us understand how visitors interact with the site by collecting aggregated information.
• Functionality. Remember your choices and preferences to provide a more personalized experience.
• Advertising. Deliver more relevant advertisements based on your interests and measure campaign effectiveness.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site. By continuing to use our site, you agree to the use of cookies as described in this policy.

Data retention

We retain personal information only for as long as is necessary for the purposes set out in this Privacy Policy. Server logs and analytics data are typically retained for up to 14 months. Information you provide through correspondence is retained for as long as needed to address your inquiry and meet any legal obligations.

International data transfers

Our service providers may process information in countries outside your country of residence, including the United States. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect your information during such transfers.

Children's privacy

The Site is not directed at children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Protection of your information

We implement reasonable technical and organizational measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. No method of transmission over the Internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.

Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Object to or restrict certain types of processing.
• Request a copy of your information in a portable format.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with a data protection authority.

To exercise any of these rights, contact us using the details below.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.

Contact us

If you have any questions about this Privacy Policy or our data practices, contact us at [email protected].